ARRI Amira Now Supports Sony’s  XDCAM Format

The Amira is getting a bit of an upgrade. Initially, it may seem like a strange feature, but in all actuality, makes it a quite logical upgrade, and could even prove itself of great use in the most unexpected situation.

One great benefit of having an established and fully capable firmware is the fact that once all the basic features have been covered, development and implementation of other highly specialized features is almost highly guaranteed.

In a recent announcement, ARRI released an update to the Amira enabling MPEG2 MXF support. This announcement may sound a bit of a step back, but ARRI guarantees 100% compatibility with current workflows using Sony’s XDCAM format – a now, well-established and accepted industry standard .

Another great feature is the MPEG2 422P codec supporting a 50Mbps bitrate, which is 15Mbps more than the Sony F3 is capable of, and Discovery Channel and BBC’s  minimum requirement for high-end productions in MPEG2.

Moreover, a 50Mbps bitrate would translate to a more cost-efficient media, and there is less data that needs to be archived; greatly benefitting tv series productions, including projects that are easing into entry-level Amira packages.

The ARRI Amira has now opened more options to easy workflows for many users, notwithstanding the fact that the upgrade is considerably a lightweight codec, ideal for editing by today’s industry standards.

Interested to know more about the ARRI Amira? Aimimage is proud to offer the Amira for hire at the most reasonable rates. Contact us today at 020 7391 2650. We look forward to hearing from you.