The ARRI Amira Arrives at ICE Film/AimimageMarc Ehrenbold
The long wait for the ARRI Amira is over. One of the most versatile cameras in the world has arrived at Aimimage as part of its state-of-the-art London camera hire kit.
Even though filming cameras are starting to make their way out into the wild, gaining more utilization and popularity, we still haven’t seen too many professionals put the ARRI AMIRA through its paces yet.
This lighter-weight versatile documentary-style camera is suitable for a wide range of productions from reportage and corporate films to TV drama and low-budget movies.
The ARRI Amira is exceptionally fast and smooth, and even if the hour is late, you still get vivid results.
The ARRI AMIRA features the same sensor and exceptional image quality as the ARRI ALEXA, HD 1080 or 2K pictures that are suitable for any distribution format. It also features sliding dovetails which allow the camera to be perfectly shoulder-balanced for comfortable handheld shooting.
The camera’s innovative multi-viewfinder combines a high resolution OLED eyepiece with a fold-away LCD monitor that provides both a live view and full access to camera functions.
What really stands out with this camera is that it’s brilliantly ergonomic – perfect for those action scenes where you need capture ‘run-and-gun’ kicks. It boots up quickly and can be taken out of the bag with no further setup, no riggings, no delays just pure aiming action!
The movie and filming industry is highly evolving each day and we want to make sure that we provide our clients with the best and fantastic results. We invest in the latest technology for our London camera hire kits so you can get the assurance of getting the best results.
“The arrival of the ARRI AMIRA will signal a new front in digital film-making, as the tools at the disposal of Cameraman and Producer’s are becoming more and more fitted to the increasingly challenging production needs” says Mark Puffett, Head of Facilities at Ice Film.