Blog

Fisheye the New Rectangle

Is Fisheye the New Rectangle?

For decades, photography has been defined by one shape: the rectangle. From film negatives to digital sensors, the rectangular frame has been the canvas through which photographers capture the world. But what happens when you step outside that frame, literally? Enter the new AstrHori 6mm f/2.8 circular fisheye lens, which dares to ask: Is fisheye the...

ALEXA 35 Xtreme

Introducing the ALEXA 35 Xtreme, Available to Hire at Aimimage

Cinematographers, meet the next evolution of motion picture technology: the ARRI ALEXA 35 Xtreme, which is now available to hire from Aimimage. Building on the much-loved foundations of the original ALEXA 35 , the Xtreme takes everything filmmakers love, unmatched image quality, intuitive handling, and rugged reliability, and knocks it up a level. With faster...

ASZ1

The Science Behind ARRI Signature Zoom Lenses

When ARRI launched the Signature Zooms, they weren’t just filling a gap in the market, they were reshaping what cinematographers could expect from full-frame zoom lenses. Designed as companions to the acclaimed Signature Primes, the Signature Zooms combine optical performance, mechanical precision, and creative flexibility in a way that few other zooms can rival. We’re...

Make Camera Control Easy with Semote

Make Camera Control Easy with Semote

If you’re working on a shoot where direct access to your camera isn’t possible, think drones, cranes, tracking vehicles, or underwater rigs, the Semote controller system is exactly what you need. And good news: we’ve got it available to hire. We stock the Semote because it’s reliable, easy to use, and works across a wide...

Atomos Sumo 19SE

The Atomos Sumo 19SE: Professional Monitoring Made Easy

When we talk about high-end monitoring and recording on set, few tools strike the balance between performance and flexibility like the Atomos Sumo 19SE does. This robust monitor/recorder is designed to meet the demands of professional filmmakers, DITs and production crews working in broadcast, cinema or live environments. Why the Sumo 19SE Stands Out With a...

The Aputure MC Pro: Perfect Light, Anywhere

The Aputure MC Pro: Perfect Light, Anywhere

Get high-quality light anywhere, with the Aputure MC Pro, a lensed, tunable colour mini light. This lens can live in your backpack, mount on a camera or hide in a set. It’s incredibly versatile and portable, meaning you can carry light right in your back pocket. The Aputure MC Pro has just arrived at the Aimimage...