Professional Video Equipment in The New Age of Filmmaking

Digital filmmaking has opened up bigger opportunities for filmmakers than ever before. Technology has changed the way movies are made. Every movie, from the massive big budget summer blockbusters, to the small independent films made on a shoestring budget by first time directors, have been changed by the advents in digital technology and filmmaking. How you use these technological advances will depend a great deal upon what you are trying to accomplish, and what type of film you want to make.

‘Digital Filmmaking’ can refer to a number of different processes and techniques used in modern films. The use of advanced digital camera or more extensive digital aspects like computer generated characters and environments are few examples.

Digital cameras have significantly reduced the costs of making films, as expensive film has been replaced by digital storage methods that last longer and cost less money than film. Film itself degrades over time; the celluloid that traditional films were printed upon will actually decompose and turn into a gelatinous material over a long enough period of time. This destroys the print of the film, and a number of classic movies have been lost forever due to improper storage or protection.

More and more movies are either partly or entirely digital constructions that are created with computers which can be downloaded or streamed to different portable devices of your choice. Right before our eyes, motion pictures are undergoing a revolution that may have a more far reaching, fundamental impact than the introduction of sound, colour or television.

Whether these changes are barely visible or tremendously obvious, digital technology is transforming how we look at movies and what movies look like.

Traditional film is also quite expensive, which required most directors to work with major studios that could afford the investment needed to produce a movie and shoot the feature on film. Digital filmmaking, however, does not require such costly materials, and though digital motion picture cameras are certainly expensive, the overall investment is significantly smaller.

Greater tools for creating movies

Digital film also makes adding special effects and editing much simpler than traditional film. As most modern effects are created digitally, it is a fairly simple process to composite the digital special effects into the digital copy of the movie. Editing is also achieved more easily as computer programs allow a filmmaker or editor to easily piece together a number of digital video and audio files into a complete work, and render that edited feature out into a single file.

All of these changes have helped to make the process of making a motion picture simpler, as digital filmmaking has given filmmakers greater tools for creating movies.

At Aimimage, we always stay ahead of technological advances in digital filming. As a leader in supplying film systems and services, we take time to evaluate new kits and developments and improve our procedures. No job is too big or small for us. If you need to rent camera equipment in the UK, there’s no other place to go.

Got questions about our services? Please feel free to contact us at 020 7391 2650. We are waiting to hear from you.