The Aputure brand was founded in 2005 by a team of inspired filmmakers and videographers who were desperate to create high quality content but were struggling with the steep cost of the equipment needed to do so. They were determined to create professional-grade equipment at an affordable price, and they succeeded in this goal. Below...
The Coronavirus pandemic has proved difficult for anyone in the creative or arts industries, with photography and film making being no exception to that. The government have placed certain restrictions on work, which you should make sure you are aware of. On top of that there are a few dos and don’ts to keep...
Cameras and shooting equipment aren’t cheap, ant they are often your chief travel companion, or money maker, so it only makes sense to take the best care of them that you can. There are a few common mistakes photographers unknowingly make when it comes to cleaning, that can sometimes do more harm than good....
"Taking an image, freezing a moment reveals how rich reality truly is" -‐ Anonymous With over 30 years of experience, we are proud to have partnered with exceptional production companies, by providing them with the equipment they need to produce beautiful and complex cinematography and photography with inspired variety and creativity. Being an integral part of the...
Shooting in extreme situations can present many issues and challenges. However, there are ways to prepare for shooting in extreme conditions that mean you can avoid errors and come out with the footage you need to create a compelling piece around your subject. The following 3 tips for shooting in extreme situations may help...
A documentary is a non-fiction film that can be about just about any topic, and although they're usually non-fiction, there’s no need for them to be boring. Those who think documentaries are boring have obviously never watched a well-constructed one! Using the following 5 tips will ensure your documentary is shot well and is...
We are sure you would have heard of the Arri Alexa. It is a camera that many a filmmaker has marvelled over in recent years, and regardless of the stiff competition it has faced in the digital film camera market, there's no denying it is one of the most coveted producers of remarkable visuals. However,...
We all know it’s not just the equipment that makes a good film, but a good camera certainly helps towards creating your masterpiece. So instead of splashing out all that cash on good quality equipment, which comes with a high price, why not try out hiring?
When it comes to picking the correct 4k camera it can be hard deciding which is the perfect match, but if you are looking for a lower priced model that still offers superb image quality and an amazing overall standard you may find the Sony F55 to be your perfect match.
When it comes to camera equipment there is no right or wrong if purchasing is the right option, especially because renting equipment has become immensely popular in the past few years. But what is the best option for your project and will benefit you most in the long run? To answer that question and...
