Equipment

In 2014 You Will Rent Professional Film Equipment – Resolution #1

In 2014 you will rent professional film equipment because, in 2014, you will finally: A)  Push a feature film into production. B)  Get your short shot. C)   See those webisodes you've been talking about find their audience. D)  Dust off that indie-destined screenplay and make more progress in a month than you did all of last year. E)...

How to Become a Digital Convert — The Arri ALEXA Edition

The Arri ALEXA could seduce any film lover.   The lines that jumped out at us most in the recent Q&A with Dancing on the Edge Producer Nicky Kentish Barnes were those that dealt with the difficulty of switching from film to digital.  Her difficulty and Director Stephen Poliakoff's difficulty.  Or, rather, their lack thereof: Working...

Red Epic X Rental & Canon C300 Rental — A Field in England

With a Canon C300 and Red Epic X rental, how could A Field in England be anything but visually remarkable?   It couldn't be.  As a matter of fact, it's more than just visually remarkable.  It is remarkable, period.  Old-fashioned, original, weird.  But we'll address that later. Acclaimed English director Ben Wheatley's latest film is a black and white psychedelic Civil...

More ARRI Lens Hire in London

London's best ARRI lens hire just got better.   Aimimage, in case you missed it, is London's best lens hire.  In fact, make that the UK's best lens hire.  It's not a boast--we're simply the most comprehensive, well-curated camera hire and lens rental one-stop-shop in England.  We are always looking to give you more, without clutter or...

RED Epic and Canon C300

The RED Epic and the Canon C300, when paired together, can and will personalise a big story-- capturing the breadth of a landscape (see: Gravity, see: below), without losing or obscuring even the finest details within the scene.   The RED Epic is the yin to the Canon C300's yang.   An idiosyncratic marriage, perhaps, but on Watermark--a...

RED Epic Hire — And The Best Wedding Photobooth

RED Epic hire is trending*.   Or, if it's not trending* now, it will be.  And for good reason.  As it turns out, the best wedding photobooth is a slow-motion video booth starring one of our favorites, the RED Epic.  Life just looks better at 160 frames per second.   Quang + Ellie: Slow Motion Booth from Super Frog...

Fuji 19-90 & 85-300

 The Fujinon 19-90 & 85-300 T2.9 Cabrio just arrived in stock this week. They’re a PL mount lens with a detachable servo drive units making them suitable for use as standard PL lenses or as ENG –Style lenses. The 19-90  weighs in at 2.7kg including the servo motors, it’s the longest range available in a...